Why Every Product-Based Business Needs B-Roll
You’ve probably seen it already… those short, scroll-stopping clips on Instagram where someone’s pouring a smoothie, fluffing a pillow, or unboxing something beautiful. It’s simple. It’s visual. And it works.
That’s b-roll.
And if you’re a product-based business, it’s one of the easiest ways to bring your brand to life online.
What is b-roll?
B-roll is short-form video content that shows your product in action – or styled beautifully in a way that feels real and polished.
It’s not a full advert. You don’t have to talk to camera. It’s the in-between footage that gives your brand depth and dimension.
Think:
- A hand placing your product on a shelf
- Packaging being wrapped and labelled
- A slow pour, swipe, spritz or stretch
- Close-up shots of textures, colours, and finishes
No scripts, no pressure. Just beautifully shot visuals that stop the scroll and make your brand feel high-end.
Why does b-roll matter?
Because product photos are great, but they can only do so much. Short-form video helps your audience feel something about your product. That’s what makes them want to click, follow or buy.
It’s perfect for:
- Instagram Reels, Stories or grid posts
- Website background video
- Product launches and campaign teasers
- Reusing across platforms without having to re-record
Why every product-based business needs b-roll comes down to this – it’s a low-effort, high-impact way to create brand-aligned content that works across your entire marketing strategy.
How I make it easy for you
Whether we add b-roll to a product shoot or book it as a stand-alone session, I’ll help you create beautiful, polished video content that fits your brand.
That includes:
- A planning call so we know what we’re capturing
- Help sourcing props and choosing locations
- Shooting video alongside photography so it feels seamless
- A bank of ready-to-use clips you can repurpose again and again
If you don’t love being on camera, good news – you don’t have to be. Most b-roll focuses on your product and how it’s used. I’ll direct every clip so it feels relaxed, natural, and right for your audience.
Ready to add movement to your marketing?
If you’re launching something new, refreshing your website, or just want better content that doesn’t involve dancing on Reels, b-roll is a brilliant place to start.
Why every product-based business needs b-roll isn’t just about trends – it’s about creating smart, evergreen content that helps your brand grow (and read this first!)
