How to Create a Shot List for Your Aesthetics Business Photoshoot
When it comes to brand photography for your aesthetics business, planning a Shot List for Your Aesthetics Business is key to ensuring you get the most out of your shoot. Whether you’re booking a professional brand photographer or capturing content in-house, a well-thought-out shot list helps you stay organised, maximise your time, and create a bank of high-quality visuals that reflect your brand.
Here’s how to create a Shot List for Your Aesthetics Business – and what to consider along the way.
1. Define Your Brand’s Visual Story
Before diving into specifics, think about the message you want your photos to convey. Are you positioning yourself as a luxury aesthetics clinic? A warm and approachable skincare expert? A results-driven practitioner? Your brand identity should shape the types of shots you prioritise.
2. Plan for a Mix of Shot Types
A strong brand image library includes a variety of images that work across different platforms. Consider including:
- Headshots & Team Photos – Professional yet approachable portraits of you and your team to build trust with potential clients.
- Treatment Action Shots – Capture key treatments in progress (e.g., injectables, facials, laser treatments) to showcase your expertise.
- Client Experience Shots – Staged but natural moments of client consultations, aftercare advice, or relaxed waiting room interactions.
- Behind-the-Scenes & Detail Shots – Images of tools, skincare products, hands-on techniques, or the finer details that set your business apart.
- Interior & Exterior Space Shots – Your treatment rooms, reception area, and clinic signage to create a sense of place and professionalism.
3. Think About Where You’ll Use Your Images
Your Shot List for Your Aesthetics Business should align with your marketing strategy. Consider how and where you’ll use your images:
- Website hero images and about page headshots
- Social media posts and stories
- Printed materials like brochures or business cards
- Google My Business and online directories
- Blog content and email marketing
4. Plan Outfits, Props & Branding Elements
Your photos should feel cohesive with your brand’s overall aesthetic. Think about:
- What you and your team will wear – Neutral, professional, or branded colours?
- Props – Branded skincare products, consultation notebooks, clean towels, or fresh flowers to enhance the setting.
- Backgrounds & Settings – Clean, bright spaces work well, but ensure they align with your clinic’s style.
5. Consider the Client Perspective
Potential clients want to feel reassured about their experience with you. Make sure your imagery reflects:
- Cleanliness and professionalism
- A welcoming and calm environment
- Happy, confident clients (even if they’re models or staff members!)
A well-planned Shot List for Your Aesthetics Business means you’ll walk away from your photoshoot with a collection of images that support your marketing efforts for months to come. Think strategically, align with your brand, and don’t be afraid to mix professionalism with personality – it’s what helps potential clients connect with you.
Ready to elevate your aesthetics brand with professional photography? I offer bespoke brand photography tailored for aesthetics professionals, helping you create a polished, high-end visual presence that attracts the right clients. Let’s capture the essence of your business with imagery that feels both aspirational and authentic.
Find out more about my photoshoots for Aesthetics business owners.
