How to align your social media photos with your business values

How to align your social media photos with your business values.

I thought today I’d share some ways entrepreneurs, small businesses, and solopreneurs can align brand photos with their business values.

Because lets face it. The photos are just a tool that allows us to share more about our journey and what matters to us. They’re a way to show how we want to help our customers and our community.

Local Bakery

A small bakery could use brand photos that highlight its deep ties to the local community.

This might include images of the owner sourcing ingredients from local farmers’ markets, staff decorating cakes, or customers enjoying fresh pastries in a cosy, welcoming shop.

Graphic Designer

A graphic designer can align brand photos with their values by showcasing their creative process.

This could involve photos of their workspace filled with

• Sketches
• Design tools
• Mood boards
• Books on design
• Magazines

As well as images of them collaborating with clients to bring visions to life.

Eco-Friendly Fashion Brand

An entrepreneur starting an eco-friendly fashion brand might use brand photos illustrating their commitment to sustainability.

This could include images of the founder inspecting sustainable materials, or models wearing eco-friendly designs in natural settings.

Local Fitness Studio

A local fitness studio could use brand social media photos that promote health and community.

This might involve images of fitness instructors leading outdoor group workouts in a local park, participants high-fiving after a successful session, or the owner engaging with customers during wellness events in the neighbourhood.

Life Coach

A solopreneur life coach can use brand photos to emphasize personal development and authenticity.

This could include images of the coach leading one-on-one sessions with clients, practicing mindfulness in a serene environment, or sharing personal insights and experiences to connect with potential clients.

Food Truck Business

An entrepreneur running a food truck business could align brand photos with their passion for culinary excellence.

This might involve close-up shots of dishes being prepared, photos of high-quality ingredients, customers savouring delicious food, or the owner personally interacting with customers.

Handcrafted Jewellery Store

A small jewellery store can use brand photos to highlight the craftsmanship and unique design of their products.

This could include images of the artisan at work, showcasing intricate details in the jewellery, or customers wearing the pieces in various settings to emphasize their versatility.

Content Creator/Blogger

A solopreneur content creator or blogger can align brand photos with their values of authenticity and storytelling by sharing behind-the-scenes glimpses of their creative process, personal experiences that inspire their content, or candid moments that showcase their genuine personality.

Local Florist

A local florist can use brand photos that celebrate the beauty of nature and supporting local growers. This could include images of the florist personally selecting fresh blooms from nearby farms, arranging stunning bouquets in their shop, or customers receiving handcrafted arrangements filled with locally sourced flowers.

Remember that for entrepreneurs, small businesses, and solopreneurs, social media photos should resonate with their specific values, target audience, and business objectives to effectively convey their unique identity and message.

And when you’re ready, here are three ways that I can help you:

1) Visit my blog for tips on VISIBILITY.

Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read here

2) Plan a bespoke photoshoot.

We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.

3) Join ‘Visibility School’.

Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2023 members) . Read more