5 Signs It’s Time to Refresh Your Brand Photos
Let’s be honest – brand photos aren’t just a nice-to-have anymore. They’re the first thing people notice about your business (usually before they even read a word you’ve written). And if your current photos are making you cringe, avoid posting, or feel just a bit off… it’s probably time for a refresh.
Here are five signs you might be due for new brand photos—and what to do about it.
1. Your photos don’t match your brand anymore
Your business has evolved, but your photos are still giving 2019 side hustle energy. Maybe your colours have changed, your offers have shifted, or you just feel like a different version of yourself now. If your photos don’t reflect where you are now (or worse, they’re actively holding you back), it’s time for an update.
📷 What to do: A professional session can align your photos with your current brand—so everything looks polished, cohesive, and actually like you.
2. You avoid using your current photos
Be honest—do you hesitate before posting a picture of yourself?
Have you been using the same headshot for years because it’s the only one you like? If you’re constantly reaching for that one decent photo (or worse, hiding behind stock images), that’s a sign your brand visuals aren’t doing their job.
3. Has your business has levelled up, but your visuals haven’t
Your branding is slick, your offers are more premium, and you finally feel like you know what you’re doing… but your photos still scream DIY startup mode. Your brand should feel as elevated as your business is now—not like you’re still figuring it all out.
📷 What to do: Make sure your images reflect who you are becoming, not just who you were when you last had a shoot.
4. You don’t have enough variety
You’ve got three decent brand photos, and you’ve posted them so many times you’re pretty sure people could recreate your entire shoot from memory. If you’re constantly running out of visuals, it’s a sign you need a refresh (and a bit more variety to work with).
📷 What to do: A short but impactful shoot can give you a whole new library of brand images—so you actually have options (and don’t have to resort to another “random cup of coffee on a desk” post).
5. You keep thinking, “I should update my brand photos…”
If this has been sitting on your to-do list longer than you’d like to admit, take this as your sign to finally do it. (Because let’s be honest, if it hasn’t magically sorted itself out by now, it’s not going to.)
📷 What to do: The good news? You don’t need to commit to a full-day shoot to get brand photos that feel fresh, polished, and totally on-brand.
That’s exactly why I’ve brought back Mini Brand Refresh Days.
Ready to refresh your brand photos?
Join me for a Mini Brand Refresh session this March – quick, stress-free, and designed to give you high-quality images that actually feel like you.
📅 Limited spots available (and 2 have already gone!)
