Brand photos aren’t just about looking polished (although I think we all appreciate looking good in our photos) – they’re about making sure your visuals reflect who you are, what you do, and how you want your business to be seen. And while a great shoot can be game changing, it all starts with solid planning.
So, whether you’re booking your first brand photoshoot or refining your approach, here’s how to plan a brand photoshoot that delivers the content you actually need.
Step 1: Get Clear on Your Goals
Before you even think about locations or outfits, ask yourself: What do I want these photos to do for my business?
Are you launching a new service? Updating your website? Refreshing your social media content? Knowing the purpose behind your shoot makes sure your photos work for you—not just look pretty.
Step 2: Think About Where You’ll Use Your Photos
Your brand photos should be versatile. Consider:
- Website banners—do you need wide shots with space for text?
- Social media—do you need a mix of close-ups, behind-the-scenes shots, and relaxed lifestyle images?
- Press features—do you need clean, professional headshots?
Thinking ahead means you’ll have the right variety of images when you need them.
Step 3: Plan Your Outfits & Props
Your wardrobe should feel like you—just the polished, confident version. Bring options that reflect different aspects of your brand, and think about layering to add variety without a full outfit change.
Props? Absolutely. They help tell your brand story visually. Think about the tools of your trade—laptops, notebooks, cameras, products—and use them to create authentic, engaging imagery.
Step 4: Nail Your Locations
Your location sets the tone for your shoot. Whether it’s a professional studio (like mine!), a stylish co-working space, or a relaxed café, make sure it aligns with the feeling you want your brand to evoke. A well-planned brand photoshoot ensures consistency in your imagery.
Step 5: Work with a Photographer Who Gets Your Brand
This isn’t just about finding someone who takes nice photos—it’s about finding someone who understands your business, your audience, and how to plan a brand photoshoot that captures your unique personality and brand story.
If you’ve ever felt like brand photos don’t really capture you, that’s probably why. A good brand photographer (hello!) helps you feel at ease, guides you through the process, and makes sure your photos feel natural, professional, and genuinely reflective of your business.
Ready to Make it Happen?
If you’re ready to book a session but aren’t sure how to plan a brand photoshoot, I’d love to help. Whether you need a full refresh or just a few updated images, we’ll plan everything—from your goals to your outfits—to make sure your photos feel as good as they look.
Drop me a message to chat about your own branding session!
Want a more detailed breakdown? Download my The Ultimate GUIDE to Planning Your Brand Photoshoot to get an in-depth step-by-step process to make your next session a success!
