Implementing a Lifestyle Pillar in Your Brand: Why It Matters More Than Ever
As the founder of Kind Co Marketing, I’ve had the privilege of helping brands shape their narratives, connect with audiences, and thrive.
Recently, I took a step toward growing my own brand presence by booking a branding photoshoot with the incredible Maryanne Scott. Whose style and attention to detail caught my eye on Instagram through targeted hashtag searches. (#BrandingPhotographer and #BrandPhotography).
That photoshoot wasn’t just about getting a few updated headshots. It was a deliberate move to build the “lifestyle” pillar in my brand. Something I believe every business today needs to cultivate.
Why the Lifestyle Pillar Matters in 2024
Today’s consumers are savvier and more intentional than ever. Gone are the days of posting a single image and hoping the algorithm does the work. Now, people want a real connection. They want to know the story behind the brand and the person who’s driving it.
This isn’t just a trend but a fundamental shift in how we communicate online. Take brands like Rhode Skin by Hailey Bieber, Kylie Cosmetics by Kylie Jenner, Tala by Grace Beverley, and Refy by Jess Hunt – these brands aren’t just selling products; they’re selling a lifestyle that’s intimately tied to the founders themselves. Consumers feel like they know these founders on a personal level, which builds a strong foundation of trust and drives loyalty.
The Numbers Don’t Lie
When we look at social media data, it’s clear that brands founded by influencers or public figures often see significantly higher follower growth and engagement compared to non-influencer brands. Why? They bring an established social presence, often have highly engaged audiences, and leverage influencer marketing in a way that feels authentic.
On the other hand, non-influencer brands may face challenges such as ghost followers, lower engagement rates, or the absence of a clearly defined social media strategy.
These insights highlight the importance of building a lifestyle pillar in your brand, which can set you apart and drive genuine engagement. To achieve this, brands should consider a competitive analysis of what’s working in their industry – an area I’m particularly passionate about and dive into during my Power Hour sessions.
Taking the First Step to Grow Your Brand
Let’s be honest – navigating social media and brand strategy can be tricky. Not everyone knows where to start, and the landscape is always changing. That’s why I offer 1:1 Power Hours. These sessions are a fantastic way to define your brand’s voice, strategise content pillars, and clarify your brand’s goals. Whether you’re just starting or looking to refine your approach, we’ll work together to build an actionable plan tailored to your business.
As a thank you for connecting with me through Maryanne, I’m thrilled to offer her clients and past clients a special discount on my 1:1 Power Hours – making it only £99 (down from £200). If you’re ready to bring the lifestyle aspect of your brand to life, let’s make it happen together!
A Huge Thank You to Maryanne Scott
I can’t wrap up without giving a heartfelt thanks to Maryanne. From the moment I arrived at the photoshoot, I knew I was in expert hands. She truly has an eye for detail and brought out the essence of my brand in every shot. Her process and expertise made the whole experience feel effortless, and the results speak for themselves. For anyone thinking about investing in brand photography, I highly recommend her.
In today’s world, investing in your brand’s story and visual identity isn’t just a nice-to-have – it’s essential. So let’s get out there, build brands that resonate, and, most importantly, connect.
Amelia Simpson
Founder & Director | Kind Co Marketing
