Today I’m sharing about Brand Photography for Interior Designers, with the lovely ladies from Interhouse Design in Harrogate.
We all know how much work goes into transforming a space.
Your designs aren’t just about furniture and décor; they’re about creating a feeling, an atmosphere, a whole new vibe. And just like the photos you share of your work, your potential clients want to see you too.
But how do you show that behind the scenes world? That’s where branding photography comes in, and trust me, it can make all the difference.
Why Visual Storytelling Matters
Let’s face it, interior design is all about the visuals.
Potential clients want to see what you can do, not just read about it. Great branding photography goes beyond just showing your projects—it tells the story of your business. It captures your unique style, your eye for detail, and the lifestyle your designs bring to life.
Showcasing Your Unique Style
Every designer has their signature touch, and your photos should reflect that. Whether you love sleek, modern lines or cosy, rustic charm, your branding photos need to highlight what sets you apart. Think of these photos as your visual business card—they should scream “This is me!” at first glance.
So when you’re choosing a location for your brand photoshoot, consider using your own home or one of your projects.
Building Trust with Potential Clients
People want to know they’re hiring someone who gets them.
When your photos clearly convey your style and approach, potential clients can easily see if you’re the right fit for their project. High-quality, professional photos show that you take your work seriously and pay attention to every little detail, just like you would in their home.
The Magic of Behind-the-Scenes Shot
Don’t underestimate the power of behind-the-scenes photos. They give potential clients a peek into your creative process and show the hard work that goes into each project. Plus, it’s a great way to showcase your personality and make your brand more relatable.
Tips for Awesome Branding Photos
- Natural Light is Your Best Friend: It highlights the true colors and textures in your designs.
- Keep it Real: Show pictures of you as well as your work.
- Tell a Story: Think about the mood and message you want to convey with each shot.
- Mix it Up: Include a variety of shots—wide angles, close-ups, and those candid behind-the-scenes moments.
Final Thoughts
Brand photography for interior designers is a game-changer. It’s your chance to visually communicate your brand, showcase your amazing work, and connect with clients on a deeper level. So grab that camera (or hire a pro), and let your designs shine!
And when you’re ready, here are three other ways that I can help you:
1) Visit my blog for tips on VISIBILITY.
Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read about visibility on the blog
2) Plan a bespoke photoshoot.
We can plan a shoot based on what you actually need (read about branding shoots ) or you could join me at a Branding Day Photoshoot.
3) Join ‘Visibility School’.
Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2024 members) . Find out about Visibility School
