Brand photos in marketing are more than just pretty pictures—they’re a vital part of your marketing toolkit.

As a brand photographer based in Yorkshire, I’ve seen how using great photos can make a big difference for female business owners.

Whether its because you no longer have to worry about posting or it sorts out that job on your to-do-list… your website!

Here are ten ways to use your brand photos in marketing that are quick and easy to sort out:

1. Website Hero Images

Your website is often the first thing potential clients see. Use a stunning hero image on your homepage to grab their attention and give them a feel for your brand right away. People buy from people when it’s a small business, and we’re all a nosy bunch (just me??) so we like to see who we’ll be dealing with.

2. Social Media Profiles

Keep your social media looking sharp by using your brand photos for profile pictures, cover images, and story highlights. Consistency across platforms helps people recognise your brand instantly. You need people to immediately see that it’s YOU no matter what platform they are on.

3. Blog Posts

Break up your blog text with eye-catching photos. Not only do they make your posts more visually appealing, but they also help illustrate your points and keep readers engaged. At your next brand photoshoot consider getting some “stock” style images. Often these will be the ones your photographer can do at the same time… close ups of your hands around a mug, or typing on a computer. Maybe a pile of books that mean something to you?

4. Email Marketing

Spice up your newsletters and email campaigns with compelling brand photos. A well-placed image can make your emails more interesting and increase the chances people will click through to your website. maybe even consider creating a few little moving pictures (a gif – and I can help you with that).

5. Printed Marketing Materials

Don’t forget about offline marketing! Use your brand photos in brochures, flyers, and business cards. High-quality images make your printed materials look professional and memorable. If you’re exhibiting at a conference or just attending one… it can be easy to include your images.

6. Online Advertisements

Stand out in the crowded online ad space with professional brand photos. Whether it’s for Google Ads, Facebook Ads, or Instagram Ads, great visuals can grab attention and drive better results. It’s worth planning in advance but can really make your ad stand out.

7. Product Listings

If you sell products online, professional photos are a must. Show off your products in the best light with high-quality images that highlight their features and benefits. Brand photos don’t just have to be your lovely face! Get your photographer to create some product shots too!

8. Event Promotions

Hosting a workshop, webinar, or special event? Use your brand photos in promotional materials to attract attendees. High-quality images can make your event stand out and convey a professional, polished look. Share these photos in event invitations, social media posts, and on your website to generate excitement and drive registrations.

9. Webinars and Online Courses

Use your brand photos to make your webinars and online courses more engaging. Include them in your slides and promotional materials to keep your branding consistent and professional.

10. Media Kits

A media kit is a great way to get press coverage and collaborations. Include your best brand photos to give journalists and partners a clear visual of your brand’s personality and style. Plus if you do get some PR you don’t have to worry about having photos to send to them!

Using these ten ideas can help you get the most out of your brand photos and make your marketing more effective.

Remember, the key is to keep things consistent and authentic. Your photos should reflect who you are and resonate with your audience.

If you’re looking to boost your brand with some amazing photos, let’s chat! Together, we can create images that tell your story and make your brand shine.

Book your brand photoshoot today and let’s create images that tell your unique story.

And when you’re ready, here are three other ways that I can help you:

1) Visit my blog for tips on VISIBILITY.

Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots.  Read more on the blog

2) Plan a bespoke photoshoot.

We can plan a shoot based on what you actually need (read all about it) or you could join me at a Branding Day Photoshoot.

3) Join ‘Visibility School’.

Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2024 members) . Read about Visibility School