How to Plan Your Visuals for Your Next Launch.

Are you gearing up for a product launch or a new service unveiling?

Getting the right photos and content in general for the launch can dramatically increase its impact and success.

Here’s a step-by-step guide on how to plan your visuals effectively, ensuring they not only capture attention but also convey your message clearly and powerfully.

Start with a list

Who doesn’t love a list?

List all the types of content you’re going to be sharing for the launch. Here are some ideas:

• Facebook ad: Photo and B-roll video
• Blog post series: Photos
• Email series: Gif from photos
• Instagram posts: Styled photos
• LinkedIn Posts: Professional headshots and work-in-action photos
• Instagram reels: Behind-the-scenes videos and process photos

Choose a style/location

Where are you going to do the photos?

Do you want photos where you’re sat at a laptop? Or working from the kitchen table? Could you use some plain background type photos so you can remove the background and include text?

Here are some suggestions:

• Office setting: Clean, professional look with you at your desk or in a meeting.
• Home office: More casual, relatable vibe, showing you in a familiar setting.
• Outdoor: Natural light and relaxed atmosphere, perfect for lifestyle brands.
• Studio: Control over lighting and background for a polished, versatile set of photos.

Plan Your Outfits

Your outfit choices should reflect your brand’s style and the message you want to get across.

Have a think about the following:

• Colours: Stick to your brand colours or neutral tones that complement them.
• Style: Professional, casual, or creative, depending on your brand persona.
• Accessories: Keep it simple and avoid anything too distracting – OR maybe you are known for your accessories. This is what works for you!

Prepare Your Props

Props can add context and interest to your photos. Think about:

• Work tools: Laptop, notebooks, coffee mugs, planners.
• Brand items: Products, packaging, business cards.
• Decorative elements: Plants, art, inspirational quotes.

Create a Shot List

A shot list will keep your photoshoot organised and ensure you get all the images you need. Include:

• Types of shots: Headshots, full-body, detail shots.
• Angles: Front, side, top-down.
• Actions: Working, laughing, holding a product.

Start with your list of the things you need (ie facebook ad etc) and create a list of what might work. I usually start having a look at Facebook and Instagram to see what other people I admire do. We’re just looking for inspiration.

Consider Timing

The actual time you do your shoot can affect the feel of your photos.

• Natural Light: Maybe shoot during the golden hours (early morning or late afternoon) for that pretty warm light.
• Schedule: Make sure you have enough time for setup, shooting, and any changes in outfits or locations.

Post-Production

After the photoshoot, we’ll need to edit your photos to ensure they look their best.

Consider:

• Editing Style: Consistent with your brand’s aesthetic (bright and airy, dark and moody, etc.).
• Professional Help: Hire a professional editor if needed to ensure top-quality results.

Plan Your Content Calendar

Once your photos are ready, plan out your content calendar. Schedule posts across your platforms to ensure a cohesive and well-timed launch.

How to Plan Your Visuals for Your Next Launch…

Well-planned visuals can make your launch unforgettable. They not only increase the visual appeal but also reinforce your message and brand identity. Take the time to plan thoroughly and create visuals that will turn heads and win hearts.

Ready to take your launch to the next level? Consider joining our quarterly content shoots! It’s your go-to resource for tips, tricks, and support from fellow business owners who are also on their journey to making an impact with great content. Join The Visibility Accelerator today and ensure your next launch is visually stunning and hugely successful!

And when you’re ready, here are three other ways that I can help you:

1) Visit my blog for tips on VISIBILITY.

Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots.  Read more on the blog

2) Plan a bespoke photoshoot.

We can plan a shoot based on what you actually need (read all about it) or you could join me at a Branding Day Photoshoot.

3) Join ‘Visibility School’.

Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2024 members) . Read about Visibility School