How to include the Seasons In Your Brand Content

Including seasons in your brand content can make planning your content much easier and more interesting for anyone who sees it.

Understanding how to include the seasons in your brand content not only showcases your brand’s dynamism but also resonates with your audience on a more personal level.

Here’s how to weave the changing seasons into your brand’s narrative, ensuring your content remains as fresh and engaging as the first blooms of spring.

1. Seasonal Themes and Messaging

The first step in how to include the seasons in your brand content is to incorporate the obvious themes and messaging. Maybe highlighting products or services that are particularly relevant to the current season. Or simply adapting your messaging to reflect season that you’re sharing it in.

For instance, a cosy, warmth-themed campaign can work wonders in autumn. While a vibrant, renewal-themed message can capture the essence of spring.

2. Seasonal Imagery and Colour Schemes

Visuals are a powerful tool for seasonal branding (I know… I would say that 😂😂) .

Changing your imagery and colour schemes to match the season can be really effective. Summer might call for bright, sunny visuals with vivid colours. Whereas winter content could feature cooler tones and cosier scenes.

3. Leverage Seasonal Events and Holidays

An effective method in how to include the seasons in your brand content is to leverage seasonal events and holidays.

From Christmas to Easter, Valentine’s Day to Halloween, each season is packed with holidays that you can tailor your content around.

4. Create Seasonal Offers and Promotions

Seasonal offers and promotions are a direct way to include the seasons in your brand content. Special discounts or themed bundles can also attract attention and drive sales.

These offers can be a great way to clear out inventory before the end of a season. Or introduce new products for the upcoming season, keeping your brand content dynamic and engaging.

5. Seasonal User-Generated Content

Encouraging user-generated content (UGC) with a seasonal twist can add authenticity and diversity to your brand content.

Invite your audience to share their own seasonal experiences with your products or within your brand theme.

Knowing how to include the seasons in your brand content is about more than just acknowledging the time of year; it’s about tapping into what your audience experiences.

So, as you plan your content calendar, remember to let the seasons guide your narrative, and watch as your brand grows and flourishes in harmony with the world around it.

And if you need some help creating your seasonal content – take a look at the Content Club – where we sort out your branding photos and video for a whole year!

And when you’re ready, here are three ways that I can help you:

1) Visit my blog for tips on VISIBILITY.

Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots.  Read here

2) Plan a bespoke photoshoot.

We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.

3) Join ‘Visibility School’.

Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2024 members) . Read