Why Is No-One Doing This With Their Brand Photography?
Let’s chat about something that’s often overlooked but oh-so-important when it comes to your personal brand and social media – Brand Video.
We all know good visuals can make or break your brand, but have you ever stopped to wonder why some businesses absolutely nail it while others just don’t?
They’re probably using more video than you. And I don’t just mean the talking to camera type. I mean video in general. Especially short form videos.
Elevating Your Brand with Short-Form Personal Branding Videos
Incorporating short-form personal branding videos (typically about 10 seconds in length) into your photoshoot is a game-changing strategy, especially for female entrepreneurs.
I’m really beginning to understand the power of these compact, engaging videos to amplify my own brand.
Examples of B-roll & Brand Videos
The Power of Short-Form Branding Videos
1.Short-form videos, approximately 10 seconds in length, are perfect for platforms like Instagram Reels, TikTok, and Facebook stories. These platforms are where your audience spends a significant portion of their time, and short videos are known to have higher engagement rates due to their concise and captivating nature.
2. Attention spans are shrinking, a 10-second video can communicate your brand’s message quickly and effectively, making it ideal for grabbing and retaining the viewer’s attention.
3. These videos can be used across various digital platforms – from your website’s landing page to email newsletters, providing a consistent brand experience wherever your audience engages with you.
4. You can use them on their own or you can put several together to create a little story.
5. Create a gif (where it automatically plays) so you can use them on your stories or in newsletters.
How to Make the Most of Your Branding Video Shoot?
I have a folder in Instagram and TikTok where I save videos I might want to recreate. It might just be a video showing someone sat at their desk typing, or it could be a more complicated scenes (like those gorgeous autumnal videos where someone sat with a hot drink and the steam is rising) that take a bit more setting up.
The main thing is to have a good idea of the types of videos that might work for you.
If you sell a physical product, could you demonstrate how to use it? And no, not in a QVC selling type video. Maybe if you sell candles its as simple as a video showing you lighting it?
The Impact of a Short-Form Branding Video
It does make me wonder why Is no-One Doing This With Their Brand Photography?
Sign up for a branding video shoot day and let’s create engaging, dynamic content that sets your brand apart.
And when you’re ready, here are three ways that I can help you:
1) Visit my blog for tips on VISIBILITY.
Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read here
2) Plan a bespoke photoshoot.
We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.
3) Join ‘Visibility School’.
Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2023 members) . Read
