Why AI Images Will Not Replace Brand Photographers
The rise of artificial intelligence (AI) in image creation has left a lot of us wondering about the future of various professions, including brand photography.
But can algorithms really capture the essence of a brand the way human brand photographers can?
I’m not so sure…
1. Emotion Can’t Be Programmed
For a start, the heart of every powerful brand image is a real person, a real business.
Brand photographers rely on their intuition and an understanding of people to capture these stories. Rather than it being the equipment that takes the photo… its the photographer and how they see the world.
While AI can mimic patterns, it cannot genuinely ‘feel’ or comprehend the depth of human feelings and expressions.
From what I’ve seen it can’t replicate a “real” smile that connects with the eyes like a Brand photographer can.
2. Authenticity Is Key in Branding
Being authentic in your brand photos is key. You need people to connect with you and starting off with a computer generated photo just isn’t going to cut it.
It could be viewed as inauthentic at best and at worst a misrepresentation.
3. The Dynamic Nature of Photography
Photo sessions are unpredictable. Changing lights, unplanned moments, or a sudden burst of inspiration are common.
Brand photographers thrive in these scenarios, adapting swiftly.
It’s often during these times that the Brand photographer finds their creative flow. The photos I always like best are the ones “in between”, when you’ve posed for a photo but then you relax and I keep taking photos. Sometimes these outtakes are just perfect.
4. Collaboration is Crucial
One of the beautiful aspects of brand photography is the collaboration between brand photographers, clients, stylists and make-up artists.
Shared visions and feedback work together to shape the final photo. AI tools, no matter how sophisticated, can’t replicate this human dynamic.
5. Limitations of AI
Though AI can conjure images, they often can appear “off” or have subtle errors, detracting from authenticity.
All the photos in this post are ai images.
Whether it’s a wonky eye, a strange extra finger or just skin that looks like plastic… AI is not up to the task…
While the AI is undeniably brilliant and clever, brand photography extends beyond just image creation.
It’s about weaving a narrative, connecting deeply, and showcasing a brand’s essence.
And for that, the expertise and touch of brand photographers remain unparalleled.
Ready to give your brand the authentic imagery it deserves? I’d love to hear from you.
And when you’re ready, here are three ways that I can help you:
1) Visit my blog for tips on VISIBILITY.
Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read here
2) Plan a bespoke photoshoot.
We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.
3) Join ‘Visibility School’.
Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2023 members) . Read
