The Biggest Brand Photo Mistakes Made by Female Entrepreneurs!
Today, we’re looking at the most common brand photo mistakes I’ve seen (and trust me, I’ve seen it all!).
Strap yourself in, because we’re about to level up your visual game!
💥 Mistake #1
Playing it safe: One of the Biggest Brand photo mistakes I see is failing to break free from the boring poses and predictable backgrounds.
Yes there is a time for the “sitting at a laptop photo” and the “traditional plain background headshot” but do you want to stand out too?
- Embrace the magic of uniqueness!
- If you love colour. let it show.
- Choose a quirky or weird location for your shoot
- Find photos you love as inspiration (Pinterest is a great place to start)
You are so unique that you deserve something perfect just for you.
💥 Mistake #2
Neglecting authenticity: Your brand photos should reflect the real, amazing you!
Don’t hide behind a façade or try to be someone you’re not.
Authenticity is your superpower, so embrace your quirks, flaws, and imperfections. That’s what makes you truly remarkable!
For me this is generally when I see someone is feeling uncomfortable in what they’re wearing or in a location that just makes no sense to their personal brand or business.
You don’t have to look like everyone else. You can be YOU and still show up.
💥 Mistake #3
Missing the storytelling opportunity: Your brand photos can be more than just pretty pictures.
They can tell a captivating story that engages and connects with your audience. Whether that’s in the photo itself in a more documentary sense, or with the words that accompany it.
It’s possible to infuse meaning, purpose, and emotion into every shot. You can be the storyteller of your brand journey!
💥 Mistake #4
Fearing visibility: It’s time to step out of the shadows, lovely lady!
Don’t let fear hold you back from showing up in your brand photos.
Brand photos are just a tool.
You’re not in a beauty pageant. You’re not sharing them so you can be judged (although it does feel that way at first) – they’re just so people can recognise and remember you.
You’ve got this!
💥 Mistake #5
Forgetting the power of professional help: Don’t underestimate the value of working with a skilled photographer who understands your vision and can bring it to life.
Collaborate with experts who can capture your essence and create stunning visuals that elevate your brand.
Whether that’s a brand photographer or videographer or someone to actually create your copy! If you need help – just ask!
💥 Mistake #6
Trying to look a certain way (that just isn’t you) is another of the biggest brand photo mistakes.
Why truss yourself up in a latest fashion, or to make your photos look like any of the millions on Pinterest when you could feel comfortable, yourself and confident.
And if you need help with this, definitely check out Dawn from The Style Apparent or Anna Mewes, who are both Personal Stylists.
So, Ladies, let’s avoid these mistakes and create brand photos that are authentic, captivating, and true to you!
Embrace your individuality, tell your story, and don’t shy away from the spotlight. It’s time to shine like the boss you are!
And when you’re ready, here are three ways that I can help you:
1) Visit my blog for tips on VISIBILITY.
Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read here
2) Plan a bespoke photoshoot.
We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.
3) Join ‘Visibility School’.
Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2023 members) . Read
