Planning an outdoor summer branding photoshoot can be a lot of fun! The weather is better( sometimes), you can find really unique locations that give your shoot a holiday vibe and you can choose an outfit that makes you feel happy (you know those… the ones like you wear on holiday).

Here are my 7 steps to make it a memorable and successful experience:

Preparation

Prepare your thinking cap, or better yet, your fanciest summer hat!

Gather your team (or a big sheet of paper) and brainstorm ideas that align with your brand’s personality. Remember, planning and creativity is the secret sauce that makes your photoshoot stand out like a flamingo in a sea of pigeons!

Location Scouting

Time to channel your inner Indiana Jones (minus the whip…although…. maybe time for a new prop😂 ) and embark on a quest to find the perfect summer branding photoshoot location.

Whether it’s a picturesque beach, a lush park, or even a quirky urban backdrop at sunset, make sure it reflects your brand’s vibe and offers Instagram-worthy vistas.

Wardrobe Whimsy

Don’t let your clothes be the wallflower at the summer branding ball!

Plan outfits that complement your brand’s colour scheme and maybe tell a story. It could be the time to mix bold patterns, vibrant colours, and some playful accessories – it is summer afterall?

Or perhaps you’re more of a neutral girl, and want a floaty chiffon maxi, in a field of long grass at sunset?

Prop-tastic Preparation

It’s time to gather props that scream summer vibes louder than my dog hearing the ice cream van at the end of the street?

If you’re really getting into the summer spirit perhaps you could do giant inflatable donuts, neon signs, or even a unicorn lilo for good measure.

Or maybe you want that Mediterranean vibe, go for earthen ware laid table – under a canopy of sparkly lights.

We could visit a garden centre for it’s lush tropical planting or a rose garden for something altogether more English country garden?

Did you know there are outdoor swimming pools we can hire… yep… in Yorkshire? Or maybe we could visit a beach?

Weather Wrangling

Ah, the unpredictable Yorkshire weather!

Check the forecast religiously, but remember, it’s rare that it goes exactly as planned when you’re outdoors. Have a Plan B ready, just in case the sun decides to take an impromptu holiday.

And don’t forget to bring extra sunscreen – I really don’t want to be photoshopping your poor red face.

Behind-the-Scenes Shenanigans

While capturing the perfect shots is vital, don’t forget to document the behind-the-scenes fun. Share hilarious blooper reels, candid outtakes, and daft moments on social media.

Authenticity and laughter go hand in hand, and your audience will appreciate the human side of your brand. Even if it involves everything and anything that goes wrong!

Remember, a successful outdoor summer branding photoshoot is all about embracing the joy, spontaneity and hopefully a little bit of sun too! Though that’s sometimes a bit of a long shot when you live in Yorkshire).

So go plan with passion, and create a photoshoot that will leave a lasting impression on your audience!

And when you’re ready, here are three ways that I can help you:

1) Visit my blog for tips on VISIBILITY.

Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots.  Read here

2) Plan a bespoke photoshoot.

We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.

3) Join ‘Visibility School’.

Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2023 members) . Read