How to build a strong visual brand

Today we’re looking at How to build a strong visual brand.

Building a strong visual brand can be a fun and creative process, even without mentioning the need to decide who your ideal client is!

Here are a few tips for building a visually appealing brand:

Make it quirky

Add a unique twist to your brand visuals, whether it’s a quirky colour palette, fun props, or playful poses. One of the best ways to stand out is to be uniquely YOU!

Use fun props

In your photos you could use very obvious props for your industry or you could just use things that you’re well known for.

Show your personality

Let your brand’s personality shine through in your visuals, whether it’s quirky, serious, or anywhere in between.

If you’re a naturally smiley person then having serious photos is probably going to look odd. Just as having a silly photo might be inappropriate if you’re a therapist dealing with serious matters.

Be consistent

Choose a consistent colour palette, typography, and imagery style, and stick to it across all your brand materials.

I have a client who’s a member of VISIBILITY SCHOOL who always includes her Branding photos. It’s really effective on her social media feeds and website.

Stand out

What you wear in your photos can make a big statement.

Whether it’s being known as the LinkedIn expert who always wears pink or the lady who likes hats or just including your brand colours in the photos. Your clothing can make an impact.

Get Video-y

Use video to tell your brand’s story and showcase your products or services, rather than relying on text and images alone.

Remember, a strong visual brand is one that accurately reflects your brand’s personality, values, and messaging, and that connects with your audience on an emotional level.

So have fun with it and let your brand’s unique personality shine through in your visuals!

And when you’re ready, here are three ways that I can help you:

1) Visit my blog for tips on VISIBILITY.

Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read here

2) Plan a bespoke photoshoot.

We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.

3) Join ‘Visibility School’.

Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2023 members) . Read

Filter blog posts

Browse the categories

Business

Brand Photography

B-roll

Hi There!

Meet Maryanne

I’m a 40 (ahem something…) year old Yorkshire woman.

I’ve been self employed for 10 years (and a photographer for 18) and I totally understand how difficult it is to be visible in business.

Whether that’s because of a lack of self confidence, feeling a bit frumpy or the physical side effects of peri-menopause (hot sweats and forgetfulness anyone) – I promise you I’ve seen it all and still get great photos at every photoshoot.

I honestly feel so honoured when people book me, because they believe that I really want the best outcome for you. There’s no point having a fancy photoshoot if it doesn’t feel authentic to you.

My aim for every shoot is to get photos and video that you actually want to share… and I’ll be there in the side lines cheering you on!