Today we’re looking at How to use your goals to plan your visual content. Its is a really great way to ensure that your images are aligned with your brand.

Here are some ideas for different types of goals when you plan your visual content:

To make more money

If your goal is to increase sales, consider using some of the following ideas:

Product photography: High-quality product photography can make your products stand out and increase sales.

Social media advertising: Use eye-catching brand photos in your social media advertising campaigns to attract attention and drive conversions.

Landing pages: Feature relevant brand photos on landing pages to increase the appeal of your products or services and improve conversion rates.

Email marketing: Use brand photos in your email marketing campaigns to make them more visually appealing and to reinforce your brand identity.

Influencer marketing: Partner with influencers in your industry and have them include your brand photos in their posts to reach a wider audience and drive sales.

Trade shows and events: Use eye-catching brand photos in your trade show displays and event sponsorship materials to attract attention and generate leads.

To be recognised as an expert

If your goal is to establish yourself as an expert in your field, consider using professional headshots and images that showcase your work and experience. Share your visuals on your website and social media platforms, and use them in your email marketing campaigns to help establish your credibility with your target audience.

Professional headshot: A professional headshot can help establish your expertise and credibility, and can be used on your website, business cards, and other marketing materials.

Event speaking: Use brand photos in your speaking engagements and events to reinforce your expertise and increase recognition.

Social media presence: Use brand photos in your social media posts to humanize your brand and connect with your followers.

Blog posts: Use relevant brand photos in your blog posts to make them more visually appealing and to reinforce your expertise in the subject.

Infographics: Create infographics that incorporate brand photos to make complex information more accessible and memorable.

Website design: Feature brand photos on your website to create a strong first impression and improve brand recall.

Ensure that all brand photos align with your brand’s values and messaging, and that they are visually appealing and professional.

Additionally, regularly produce high-quality content that showcases your expertise and knowledge in your field.

Increased Visibility

The key to increased visibility (in my very humble opinion) it to actually use your photos, and to make sure that your customers can see your face too!

Consistency: Use consistent, high-quality brand photos across all your marketing materials to establish a strong visual identity and increase recognition.

Social media: Use brand photos in social media posts to make them more eye-catching and shareable. This will increase your brand awareness too.

Website: Feature brand photos prominently on your website, including in the header, footer, and about us pages. This will create a strong first impression and improve brand recall.

Marketing materials: Incorporate brand photos into your brochures, flyers, and other marketing materials to make them more appealing and memorable.

Product photography: High-quality product photography can make your products stand out and increase sales.

Building brand awareness

If your goal is to build brand awareness, consider using eye-catching graphics or images that showcase your products and services. Use social media platforms like Instagram and Facebook to share your visuals and engage with your target audience.

While if you’re looking to establish trust and credibility, professional headshots or client testimonials may be more appropriate

Consistent visual identity: Use consistent, high-quality brand photos across all your marketing materials. This will establish a strong visual identity and increase recognition.

Social media presence: Use brand photos in social media posts to make them more eye-catching and shareable.

Website design: Feature brand photos prominently on your website to create a strong first impression and improve brand recall.

Marketing materials: Incorporate brand photos into your brochures, flyers, and other marketing materials to make them more appealing and memorable.

Influencer marketing: Partner with influencers in your industry and have them include your brand photos in their posts.

Event sponsorship: Use brand photos in your event sponsorships to increase exposure and connect with your target audience.

Once you’ve decided on your goals, it’s easy to come up with ideas for photos and plan your visual content.

And when you’re ready, here are three ways that I can help you:

1) Visit my blog for tips on VISIBILITY.

Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots.  Read here

2) Plan a bespoke photoshoot.

We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.

3) Join ‘Visibility School’.

Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and lots of bonus content too (new for 2023 members) . Read