Branding photography is an essential part of any business’s visual identity. It helps to establish a recognisable and consistent image that resonates with your target audience. Today I’m looking at how to maximize the impact of your branding photography for your business.

Use your Images

I thought I’d start off with the most obvious way to maximise the impact of your Brand photos…

It’s ok to have great images, but if you never actually get round to sharing them, then what’s the point?

Lots of people get their photos, choose their favourite and then update their social media profile photos (which is great for consistency across all platforms) but then they forget about all the other places they should be using them.

• Social media posts
• Email signature
• Website ‘ABOUT’ page
• Blog posts
• Newsletters

Just to name a few ways to use your branding photos.

Use them with graphics

Consider using them in graphics rather than just posting your brand photos directly onto social media.

Do you use Canva?

The templates in Canva are a great way to introduce your brand colours into your imagery.

Here are a few ways I’ve used mine:

Other media

Have you thought about using your images in video?

Youtube – perhaps use one of your brand photos for the intro screen, the thumbnails or maybe create a

Tiktok – I’m not a massive fan of appearing on camera, but I would’nt mind sharing photos of myself in some kind of slideshow. Especially one of those ones where the photo jumps to the next one on the beat of the music (you can follow me on tiktok to see how I use it).

You could even share one of your photos but then record yourself talking over it… like a podcast of sorts.

Consistency

If you use your images consistently, then people will come to recognise you. It’s as simple as that.

In fact it’s better because once someone recognises you online, they’ll feel like they know you when you meet in person. Or they’ll spot you in the toilets of some random café and come and hug you (just me???).

Optimise the images for search engines

Remember to resize your images for the web or you might just have such a huge image that really slows down your website. Have a read of my blog post on how to optimise images!

By following these tips, you can maximise the impact of your brand photos ensuring that it will make a strong impact and help to build your brand.

And when you’re ready, here are three ways that I can help you:

1) Visit my blog for tips on VISIBILITY.

Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots.  Read here

2) Plan a bespoke photoshoot.

We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.

3) Join ‘Visibility School’.

Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and a Visibility Toolkit (new for 2023 members) . Read