Personal branding photography is becoming increasingly important for businesses in Leeds, as the city’s economy continues to grow and evolve.

Over the last few years I’ve been working with hundreds of Leeds businesses to make sure that the images they share are a great reflection of them, and their business.

Here are a few reasons why businesses in Leeds should invest in personal branding photography to help them stand out in a competitive market.

Establish trust and credibility

Personal branding photography can help establish trust and credibility with potential customers. By showcasing the people behind the business, personal branding photography can help humanize a brand and make it more relatable to customers.

We’re a nosy bunch (or is that just me?) and love to find out more about the background going’s-on behind a business.

Branding photography in Leeds can allow an element of behind the scenes, give more context to why you do what you do and allow your potential clients to feel like they know you. Before they have ever even met you.

Build a strong visual identity

Personal branding photography can help businesses in Leeds build a strong visual identity. By having a consistent look and feel across all of their marketing materials, businesses can make a lasting impression on potential customers.

You can also ensure that you have a bank of images to post on social media and take some of the stress out of posting content.

Stand out from the competition

Personal branding photography can help businesses in Leeds stand out from the competition. By showcasing the unique qualities and personalities of the people behind the business, personal branding photography can help businesses differentiate themselves in a crowded market.

When you’re providing a service, that lets face it, is similar to lots of other businesses, it make sense that the one thing you can stand out for is YOU!

Improve SEO

Personal branding photography can also improve a business’s SEO, as search engines are increasingly taking into account the visual elements of a website. By including high-quality, optimized images on their website, businesses in Leeds can improve their search engine rankings and reach a wider audience.

Showcase the personality of your brand

Personal branding photography can help businesses in Leeds showcase the personality of their brand, whether that be through the locations chosen for the branding photos or the actual photo itself. It’s time to bring a bit of YOU (and your staff) into the photos.

Whether you are an accountant who isn’t your typical accountant, a small shop who wants to look like a big brand or a Social Media Manager who wants to improve your own social feeds.

Branding photos can help you share more about your business in a way that appeals to potential customers whilst still coming across as professional and approachable.

And when you’re ready, here are three ways that I can help you:

1) Visit my blog for tips on VISIBILITY.

Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots.  Read here

2) Plan a bespoke photoshoot.

We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.

3) Join ‘Visibility School’.

Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and a Visibility Toolkit (new for 2023 members) . Read