How to get useful content from your VIP Day or Retreat

If you’ve been thinking about running a masterclass, or a VIP day or even a retreat, you’ll know that getting people to understand what you’re offering and then book can be a bit of a struggle when you haven’t done one before.

You’ve planned a day like no other, where you’ll help your clients (guests!?!) through your program for the day and make them feel special and they will LOVE you.

But often, until you’ve actually done a day like this it’s really hard to show anything meaningful.

Take advantage of that first event!

There are so many opportunities to get content from your first event…

Photos

Get someone to take photos of that first event. So when it comes round to selling it again, you’ll have plenty of content.

Think about what people who are booking, want to see.

The types of people who book (and what people are wearing…or maybe that’s just me)
The venue and outside the venue
The food and other refreshments
YOU
People enjoying themselves.
Gift bags or gifts
Maybe have some sort of award ceremony at the end?

Video footage

Get someone to take video footage of the day.

It doesn’t have to be really fancy. Some of the best videos are just B-roll footage that give the hint of the day and what to expect without any presenting to camera. It can be 5 second snap shots of whats going on – and then all pulled together into a little promo video for next time.

Things to get video of:

YOU
The venue (including any quirky details)
Outside the venue – maybe of you walking into it.
Your guests laughing and chatting
Close ups of people writing things down
Testimonials – even if they’re just sound bites (It will be much more difficult to get them to do it once they’ve gone back to their own lives and business.

Group Photos

Make sure you get a group photo of everyone who joined you. You’ll be able to share it after the event but also and even more importantly, be sure to tag everyone when you share it again to publicise the next event!

When the time comes to start selling your VIP day again, you’ll be in a perfect position to share content!

And if you’d like some help with your Mastermind day, retreat or VIP day (or even just a public speaking event) just let me know. I do packages that include photos and video TAKE A LOOK.

And when you’re ready, here are three ways that I can help you:

1) Visit my blog for tips on VISIBILITY.

Every week I discuss strategies to improve your visibility, get over your fear of visibility and my latest shoots. Read here

2) Plan a bespoke photoshoot.

We can plan a shoot based on what you actually need (read more) or you could join me at a Branding Day.

3) Join ‘Visibility School’.

Visibility school is a membership group where you get 12 months of photoshoots, a fab little Facebook group and a Visibility Toolkit (new for 2021 members) . Read

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Hi There!

Meet Maryanne

I’m a 40 (ahem something…) year old Yorkshire woman.

I’ve been self employed for 10 years (and a photographer for 18) and I totally understand how difficult it is to be visible in business.

Whether that’s because of a lack of self confidence, feeling a bit frumpy or the physical side effects of peri-menopause (hot sweats and forgetfulness anyone) – I promise you I’ve seen it all and still get great photos at every photoshoot.

I honestly feel so honoured when people book me, because they believe that I really want the best outcome for you. There’s no point having a fancy photoshoot if it doesn’t feel authentic to you.

My aim for every shoot is to get photos and video that you actually want to share… and I’ll be there in the side lines cheering you on!