Todays blog post is brought to you by Fifi Mason, Personal Brand Strategist and all round lovely human being.
I met Fifi last month when she interviewed me for her blog (and managed to sneak in a few photos too!).
So over to Fifi…
What do you think when you hear the word branding?
“Branding is just a logo.”
There are many misconceptions and myths when it comes to branding and brand strategy.
3 Myths of branding explained
Here are 3 of the most common.
1. Branding is just a logo and design
Branding does involve developing the look and feel of a brand, but a great brand starts with strategy. Design and logos are a small part of the process.
2. Branding is marketing
Branding should come way before marketing. It helps you define who you are, identify your voice and vibe and understand your clients. Your brand strategy helps inspire your marketing!
3. Branding is deceptive and tricks you into buying something
Branding is in no way misleading. It’s about understanding the core problems and articulate it in a concise way that appeals to the right people.
It also gives your business meaning and purpose so that people can relate to you. I’d love to know what you think when you hear the word branding. Did you have any of these misconceptions?
If you’re looking for help with your personal brand you can find Fifi here:
- Website: https://fifimason.com/
- Linkedin: https://www.linkedin.com/company/fifi-mason/about/
Thanks Fifi for some great advice.
